Social Media Marketing may be the procedure for gaining attention and web traffic through the social media marketing sites. In this process, usually creative content to attain the masses through publicity from the third-party trusted source needs to be created in order for visitors to share the content of these interest with others and create a vicious chain that would make business cover and exceed the market audience intended. Every online marketer needs to have an objective, a product, something and a cause to market through the vast and overwhelming INTERNET. If you already have those things defined in your thoughts, then congratulations! That may be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put the feet on the SOCIAL MEDIA MARKETING Guru status.

The SOCIAL MEDIA MARKETING world is wide and more extensive than ever. It is just a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, so that it makes it the perfect vehicle to reach and target the proper audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. In the event that you target male audience with ads of high heels on sale, maybe many of them would go and buy a pair or 2 for his or her wives, but a pair or 2 is not exactly the kind of impact you intend to have. Therefore, Luxury Travel Guides concentrate on certain group ages and certain other factors that cause some products, videos and news to go “viral”

First, we must know the basic social media sites

Facebook
Holding more than 900 million users, if you are already a Facebook user this might not be really not used to you, but there are plenty of features worth mentioning. You can develop a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you would like to provide or the product you’re trying to sell. This way, you can create a data base of people which will share your posts to their friends and for that reason create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a manner that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, in the home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing your brain trick game to the stage that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing exactly the same, and it works perfectly!

Blogs
Blogs are an easy way for people to communicate in a semi-professional way in terms of quality of content. Quality content is always the key to a good writing and therefore, an excellent blogging. There are lots of blogger CMS (content management service) where one can get yours ready to go for free in less than 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of the tricks here’s knowing your audience, your market, who you’re targeting and what you need to accomplish with that. Now this has to do with some SEO or SEARCH ENGINE OPTIMISATION knowledge, which is put simply, utilizing the right keywords to rank as high as you possibly can in a search engine i.e. Google, Bing. It must be related to your posts and at the same time, you have to make sure you work with a keyword search tool to check on the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you. If you were to market your website holding something of technical support chat, you would have to make the keywords very specific so people that are seeking your service would find you first. It really is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Because the competition would be really high and Windows tech support team is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go right to the point would be the most successful way to do it and you also would rank higher in a search engine and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the concept of the service you offer rendering it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you’re not related to won’t steal your chances to be found for people that are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on search engines by like the right tags.

Then we have the Social Media integration again in the blog space. There are various options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to talk about and like or dislike. It is advisable to look for the options to enable them (in the rare case they’re not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you’re encouraging visitors to share your stories on other media sites just like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.